CONCEPT, ART DIRECTION, RETOUCHING
ADDITIONAL INFO -
Photographer: Catherine Asanov
Promo Director: Tony Perez
LA PATRONA
mun2 featured the novela "LA PATRONA" during primetime. Since the show was an acquisition to programming, mun2 needed a complete repackaging of the show. This included a new logo, key art, and a promo video. I worked with Tony Perez to conceptualize the direction of the project to complement mun2’s branding. The project was shot in Mexico City with the original star of the show, Aracely Arambula. The “LA PATRONA” campaign has won several awards: 2014 Promax/BDA GOLD Award for “Dramatic Spot” and Cablefax’s Trailer Award for Most Intriguing / Mysterious.
